Feed the demand
for plant-based proteins options
Meet Veggie Visionaries
Plant-Based Protein Menu Inspiration
With wholesome ingredients and irresistible flavor, the leading veggie cuisine brands, MorningStar Farms® and Gardenburger®, make seriously delicious breakfasts, burgers, enchiladas and more that are good for you and good for the planet. Get inspired with interviews and recipes from foodservice operators who are putting a unique spin on veggie cuisine.
MorningStar Farms® & Gardenburger®
Veggie Menuing & Selling Guide
Learn more about growing consumer demand for veggie cuisine, incorporating plant-based proteins into your menu, and ideas for promoting plant-based proteins.
Unlock the Power of Plant-Based Protein.
Your guests aren’t meat eaters or vegetarians. They’re flexitarians. Flexitarians are consumers who flex between vegetarian and meat inclusive diets and they make up nearly half of the US population1.
In fact, 45% of consumers say they eat meatless meals at least once a week2.
1. Stahler, C. 2012 How Often Do Americans Eat Vegetarian Meals?
2. Center of the Plate: Seafood & Vegetarian Consumer Trend Report, Technomic, 2015
Veggie Breakfast Sausage Patties and Links
MorningStar Farms® Veggie Breakfast Sausage Patties and Links are convenient and ready to go in minutes. They’re versatile and can be used to create a variety of dishes including casseroles, lasagna, sandwiches and wraps. Serve up more of what your customers are looking for – food that’s good for them, good for you and good for the planet.
Understanding the Impact of Going Green with your Meals
Veg Effect Calculator
In 2015, MorningStar Farms® worked with Quantis, leaders in life cycle assessment consulting, to conduct a study comparing the environmental impact of veggie meals, meat-containing meals, and some of our own products across water use, greenhouse gas emission and land use. With that data we created the Veg Effect Calculator™ so that everyone can see the good their veggie meal can create.
Vegucate Fact Cards
Vegucate Your Customers
Education plays an important role in helping consumers take action and change their eating habits. To help you “Vegucate” your customers, we’ve created a series of thought provoking fact cards that you can use in your café, dining hall and other venues to help consumers engage in conversation and embrace a veggie-full lifestyle.