Feed the demand
for plant-based proteins options

Plant-Based Protein icon

Plant-Based Proteins: More than just a fad, plant-based proteins are fast becoming a larger part of everyday meal choices.

Meet Veggie Visionaries

Veggie Guide

Plant-Based Protein Menu Inspiration

With wholesome ingredients and irresistible flavor, the leading veggie cuisine brands, MorningStar Farms® and Gardenburger®, make seriously delicious breakfasts, burgers, enchiladas and more that are good for you and good for the planet. Get inspired with interviews and recipes from foodservice operators who are putting a unique spin on veggie cuisine.

MorningStar Farms® & Gardenburger®

Veggie Guide

Veggie Menuing & Selling Guide

Learn more about growing consumer demand for veggie cuisine, incorporating plant-based proteins into your menu, and ideas for promoting plant-based proteins.

Featured Video

Flexitarians Video Thumbnail

Unlock the Power of Plant-Based Protein.

Your guests aren’t meat eaters or vegetarians. They’re flexitarians. Flexitarians are consumers who flex between vegetarian and meat inclusive diets and they make up nearly half of the US population1.

In fact, 45% of consumers say they eat meatless meals at least once a week2.

1. Stahler, C. 2012 How Often Do Americans Eat Vegetarian Meals?
2. Center of the Plate: Seafood & Vegetarian Consumer Trend Report, Technomic, 2015

Featured Product

Veggie Breakfast Sausage Patties

Veggie Breakfast Sausage Patties and Links

MorningStar Farms® Veggie Breakfast Sausage Patties and Links are convenient and ready to go in minutes. They’re versatile and can be used to create a variety of dishes including casseroles, lasagna, sandwiches and wraps. Serve up more of what your customers are looking for – food that’s good for them, good for you and good for the planet.

Understanding the Impact of Going Green with your Meals

Veg Effect Calculator

Veg Effect Calculator

In 2015, MorningStar Farms® worked with Quantis, leaders in life cycle assessment consulting, to conduct a study comparing the environmental impact of veggie meals, meat-containing meals, and some of our own products across water use, greenhouse gas emission and land use. With that data we created the Veg Effect Calculator™ so that everyone can see the good their veggie meal can create.

Build-Your-Own-Burger Tool

Build Your Own Burger

Create Your Own Menu Cards

Give your customers what they want - variety and choice. Check out our brand-new tool, designed to help your Back-of-House dish-out custom burgers in a snap.

Create great-looking menu cards fit for any operation.

Vegucate Fact Cards

Vegucate Your Customers

Education plays an important role in helping consumers take action and change their eating habits. To help you “Vegucate” your customers, we’ve created a series of thought provoking fact cards that you can use in your café, dining hall and other venues to help consumers engage in conversation and embrace a veggie-full lifestyle.

®, ™, © 2017 Kellogg NA Co.   |  


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3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.