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K-12: Be a Hero Promotion
K-12: Be a Hero Promotion

Earn up to $4,000 for your school! Encourage students to perform heroic acts of kindness and reward everyday heroes - your staff - with this comprehensive program that makes school dining more fun for everyone!

K-12 Holiday Helper Promotion
K-12 Holiday Helper Promotion

Purchase qualifying Keebler® Graham products between November 1 - December 31, 2017 and save up to $2,000 with the Holiday Helper rebate.

Last updated on 10/10/2017
Menu Calendar Templates
Menu Calendar Templates

Get your students involved and up-to-date on your menu offerings with these attention-grabbing calendars. Each colorful calendar features two fun healthy facts, a unique theme and a bright design.

K-12 Lunch Menu Inspiration
K-12 Lunch Menu Inspiration

Customize your lunch calendar by downloading our delicious menu ideas, sure to delight students’ taste buds at your school! Plus, learn how to create our featured recipes and find customizable menu templates to keep your school informed about your menu all year long!

K-12 Press Releases
K-12 Press Releases

Download our Press Releases for the latest news for K-12.

Grain Ounce Equivalents Letters
Grain Ounce Equivalents Letters

Learn more about Kellogg’s® Specialty Channels Products Grain Ounce Equivalents. Download more information on Child Care and Headstart bread requirements and Child Nutrition Labeling products.

Formulation Statements for Grains in School
Formulation Statements for Grains in School

Download relevant formulation statements for grains in school.

Gluten Free <em>Kellogg's&reg</em> Products
Gluten Free Kellogg's® Products

More information on products that comply with gluten free as defined in 21 CFR 101.91.

Last updated on 9/7/2017
K-12: <em>Eggo&reg</em> Bites&trade; Bite-Sized STEM Lessons
K-12: Eggo® Bites™ Bite-Sized STEM Lessons

Eggo® Bites™ Bite-Sized Lessons boost STEM knowledge and excite students about whole grain Eggo® flavor. Plus, you can earn up to $1,000 toward STEM-boosting educational supplies for your school when you purchase incremental cases of Eggo® Bites™. The promotion runs August 1 through December 31, 2017.

<em>Kellogg's&reg Rice Krispies&reg</em> Chewy Granola Bars
Kellogg's® Rice Krispies® Chewy Granola Bars

Add whole grain-rich Kellogg's® Rice Krispies® Chewy Granola Bars to your meal tray and smart snacking lineup.

Last updated on 6/23/2017
<em>Keebler&reg</em> Grahams for K-12
Keebler® Grahams for K-12

When it comes to Grahams in K-12, Kellogg leads the way with a strong and varied portfolio that offers something for everyone.

Last updated on 8/8/2017
<em>Cheez-It&reg</em> Crackers Made with Whole Grain
Cheez-It® Crackers Made with Whole Grain

Bring whole grain goodness and 100% real cheese together in delicious Cheez-It® baked crackers. Drive participation and help your school satisfy K-12 USDA Guidelines.

Last updated on 9/7/2017
K-12: Veggie Choices for Students
K-12: Veggie Choices for Students

Satisfy student appetites with the top tasting veggie burger brands, Kellogg's® MorningStar Farms® and Gardenburger®. They'll be lining up for your delicious plant-based protein options that are good for them and the earth!

Last updated on 2/27/2017
<em>Keebler&reg</em> Animal Crackers
Keebler® Animal Crackers

Get wild about whole grain goodness with Keebler® Animal Crackers! These bite size, crispy animal shaped cookies are deliciously fun and deliver the great taste kids love.

Last updated on 4/24/2017
K-12: Ready-To-Eat Cereal Bowls & Pouches
K-12: Ready-To-Eat Cereal Bowls & Pouches

Kellogg's® portfolio of delicious, whole grain cereal brands in individual pouches and cups will keep K-12 students satisfied and help you meet USDA meal guidelines.

Last updated on 5/24/2017
<em>Pop-Tarts&reg</em> Made with Whole Grain Frosted Blueberry
Pop-Tarts® Made with Whole Grain Frosted Blueberry

Pop-Tarts® Made with Whole Grain brings its new Frosted Blueberry flavor to school, specially formulated for K-12 with whole grain flour and enriched wheat flour, frosted top and filling made with real fruit.

Last updated on 6/2/2017
<em>Pop-Tart&reg</em> Fridays
Pop-Tart® Fridays

Save up to $3,000 and make Fridays even more FUN with Pop-Tarts® on the menu! Offer the brand kids love to increase participation and save up to $5 per case.

Last updated on 6/2/2017
K-12 Recipe Booklet
K-12 Recipe Booklet

These easy-to-prepare recipe ideas for breakfast, lunch and snacking will help generate traffic and opportunity.

Last updated on 12/18/2012
<i>Zesta&reg; Mini Saltines</i> made with Whole Grain Brochure
Zesta® Mini Saltines made with Whole Grain Brochure

When you add Zesta® Mini Saltines made with Whole Grain to your menu placement, you’re adding a cracker that’s in a class by itself. These bites of goodness meet USDA whole grain rich requirements for both reimbursable and Smart Snack programs. So, you not only expand your lineup of better-for-you choices; you give kids a crunch cracker that’s perfect anytime.

Last updated on 3/14/2017
2017-2018 Bid Specs Mailer
2017-2018 Bid Specs Mailer

Download our latest Bid Specification Guide to see what’s new for the 2017-2018 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to place your bid!

Congratulations to our <em>Cheez-It&reg</em> Champion Recipe Contest Winners!
Congratulations to our Cheez-It® Champion Recipe Contest Winners!

One common ingredient. Countless possibilities. Launched at the 2016 School Nutrition Association Annual National Conference, Kellogg’s® encouraged schools to show off their team’s culinary creativity by developing a unique recipe that follows USDA nutritional requirements and made with new Cheez-It® Made with Whole Grain Bulk Case Crackers.

Carr's&reg; Crackers
Carr's® Crackers

Make every bite a special occasion with premium crackers from Carr’s®. Expertly baked using only the finest ingredients, Carr’s® delivers the distinctive tastes and textures that make life’s significant celebrations that much more memorable.

Last updated on 3/15/2017
Zesta&reg; & Krispy&reg; Crackers
Zesta® & Krispy® Crackers

When you offer crackers from Zesta® and Krispy® brands, it says that you strive to make every diner’s experience exceptional. Whether it is a crunchy accompaniment to soups, salads and chili, or a munch to tide diners over until their meal arrives, count on the Zesta® and Krispy® brands to please your guests.

Last updated on 3/15/2017
USDA Whole Grain-Rich Products Flyer
USDA Whole Grain-Rich Products Flyer

See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2017 innovation items.

Last updated on 1/28/2017
Smart Snacks: K-12 A La Carte Products
Smart Snacks: K-12 A La Carte Products

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2017-2018 school year.

Last updated on 1/28/2017
K-12 Cereal Brands: Free from Artificial Flavors, Artificial Colors and Preservatives
K-12 Cereal Brands: Free from Artificial Flavors, Artificial Colors and Preservatives

Menu these varieties of K-12 cereal brands that are free from artificial colors, artificial flavors and preservatives to give your students, administrators and parents the nutrition that means the most to them.

Last updated on 2/15/2017
<em>Keebler&reg</em> Despicable Me Franchise Graham Snacks Honey
Keebler® Despicable Me Franchise Graham Snacks Honey

These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.

Last updated on 1/16/2017
K-12 Compliant Vending Tool
K-12 Compliant Vending Tool

See this list for products compliant with Smart Snacks and Fit Pick regulations.

Last updated on 1/20/2017
<em>Cheez-It&reg;</em> Made with Whole Grain Brochure
Cheez-It® Made with Whole Grain Brochure

Say hello to Cheez-It® Made with Whole Grain, with whole grains baked into every delicious, wholesome bite.

Last updated on 12/13/2016
<i>Cheez-It&reg;</i> Made with Whole Grain Bulk: Recipe Cards
Cheez-It® Made with Whole Grain Bulk: Recipe Cards

Download these recipe cards featuring Cheez-It® Made with Whole Grain Bulk Case.

Last updated on 6/30/2016
Happy Birthday Program
Happy Birthday Program

Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch.

Last updated on 1/31/2017
Quarter More&trade; Program
Quarter More™ Program

Help increase your tray line and a la carte sales with Kellogg’s® Quarter More™ Program featuring Rice Krispies Treats® Mini Squares Made with Whole Grain. Sign up and learn about the many benefits of participation for your school.

Label Reform
Label Reform

Download our guide to understanding the new Nutrition Facts label.

Last updated on 12/13/2016
<em>Kellogg's&reg</em> Gluten-Free Products
Kellogg's® Gluten-Free Products

Meet the rising demand for gluten-free foods with delicious, flavorful choices from Kellogg’s®.

Last updated on 1/17/2017
<i>Rice Krispies Treats&reg;</i> Chocolatey Chip Made with Whole Grain Brochure
Rice Krispies Treats® Chocolatey Chip Made with Whole Grain Brochure

Complete your school’s snack menu with Rice Krispies Treats® Chocolatey Chip Made with Whole Grain that meets USDA school nutrition requirements.

Last updated on 11/23/2015
<em>Eggo&reg; Bites&trade;</em> Brochure
Eggo® Bites™ Brochure

It's no secret, kids love the taste of Eggo® Bites™ products. Now that they'll be made with colors and flavors from natural sources, their parents (and you) will love them even more.

Last updated on 1/17/2017
<i>Pop-Tarts&reg;</i> Made with Whole Grain Brochure
Pop-Tarts® Made with Whole Grain Brochure

Discover all of the Pop-Tarts® Toaster Pastries made with Whole Grain for wholesome choices students will love.

Last updated on 12/21/2015
Operation Nutrition
Operation Nutrition

This educational series is all about the power of nutrition to keep kids healthy and help them succeed in reaching their goals.

Whole Grain-Rich and Grain Crediting Explained
Whole Grain-Rich and Grain Crediting Explained

Are you confused about whole grain-rich and grain crediting? No worries. David Grotto, registered dietitian and Senior Nutrition Business Partner is here to explain what Whole Grain-Rich means and how to do the math to meet the standards for reimbursable meals.

Kellogg's <i>Open for Breakfast&trade;</i>
Kellogg's Open for Breakfast™

People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.

Power of Grains
Power of Grains

For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!

Last updated on 4/19/2017
School Meals Profit Calculator
School Meals Profit Calculator

Access this online tool to calculate how working with Kellogg’s® Food Away From Home and branded products can help increase your school meal program profits.

Letters for Breakfast in the Classroom
Letters for Breakfast in the Classroom

Use these letter templates to gain support for starting or increasing participation in your breakfast program.

Merchandising
Merchandising

Capture customer attention with attractive, hard-working solutions from Kellogg's® Food Away From Home™. Encourage impulse purchases with an impressive range of rack sizes placed strategically throughout your operation. Enable customers to quickly locate and grab their favorite Kellogg's® brands from durable and space-saving merchandisers.

Industry Resources and Helpful Links
Industry Resources and Helpful Links

View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.

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KELLOGG’S® KSC KMAIL FREE SAMPLE INCENTIVE

Official Terms & Conditions

RETAILERS AND FOODSERVICE OPERATORS THAT PURCHASE KELLOGG’S® AND KASHI® PRODUCTS DIRECT OR FROM FOODSERVICE WHOLESALERS OR DISTRIBUTORS: Beginning 7/1/17 through 2/1/18 (“Promotion Period”):

1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.