#NSBW18. Enter the Contest!
We want to see the creative ways in which individual K-12 Foodservice Operators are addressing the breakfast gap and helping to increase breakfast participation in their school. Show us how you promoted breakfast in your school and you could win registration and recognition at the 2018 SNA's Annual National Conference, as well as a Kellogg's® prize package.
Creating A Better Start To Every School Day
Kellogg Company believes that working to solve the problem of childhood hunger is one that we all need to rally around. That’s why Kellogg partnered with the nonprofit, Action for Healthy Kids (AFHK), to support our global signature cause, Breakfasts for Better Days.
K-12: Be a Hero Promotion
Earn up to $4,000 for your school! Encourage students to perform heroic acts of kindness and reward everyday heroes - your staff - with this comprehensive program that makes school dining more fun for everyone!
2018-2019 Nutrition & Bid Specification Guide
Download items from our K-12 Bid Mailer to see what’s new for the 2018-2019 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness.
MorningStar Farms® Sausage Style Crumbles
Available July 2018. Ideal for school menuing, versatile MorningStar Farms® Sausage Style Crumbles make it easy to add more plant-based protein into students’ diets, creating flavorful dishes they love and you can feel good about.
Recipe Cards: MorningStar Farms® Sausage Style Crumbles
Available July 2018. Check out these NEW protein-packed recipes, made with CN-approved MorningStar Farms® Sausage Style Crumbles. These crumbles are seasoned with herbs and spices for a delicious, savory taste to make meal prep a snap!
Eggo Bites® Confetti Pancakes
Available July 2018. Our newest addition to our Eggo Bites® minis - Kellogg’s® Eggo Bites® Confetti Pancakes are here! Made with natural birthday cake flavor, these single-serve, heat-and-eat packages, offer another delicious way for students to get the brand they ask for by name— right at your school!
Rice Krispies Treats® Made With Whole Grain
Available July 2018. Kellogg’s® brings you Squares and Minis specially formulated to both meet USDA nutritional, whole-grain requirements and deliver the craveable flavors that encourage participation
USDA Whole Grain-Rich Products Flyer
See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2018 innovation items.
Smart Snacks: K-12 A La Carte Products
Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.
K-12 Keebler® Grahams
Meet USDA K-12 reimbursable and Smart Snacks guidelines with our wide assortment of Graham Crackers, all-day favorites that deliver great taste and whole grain-rich goodness.
CACFP Compliant Products
This crediting information is based on new standards provided under the Child and Adult Care Food Program (CACFP): Meal Pattern Revisions Related to the Healthy, Hunger-Free Kids Act of 2010. Operators that participate in the CACFP program must comply with these updated meal standards by October 1, 2017.
Menu Calendar Templates
Get your students involved and up-to-date on your menu offerings with these attention-grabbing calendars. Each colorful calendar features two fun healthy facts, a unique theme and a bright design.
K-12 Lunch Menu Inspiration
Customize your lunch calendar by downloading our delicious menu ideas, sure to delight students’ taste buds at your school! Plus, learn how to create our featured recipes and find customizable menu templates to keep your school informed about your menu all year long!
K-12 Press Releases
Download our Press Releases for the latest news for K-12.
Grain Ounce Equivalents Letters
Learn more about Kellogg’s® Specialty Channels Products Grain Ounce Equivalents. Download more information on Child Care and Headstart bread requirements and Child Nutrition Labeling products.
Formulation Statements for Grains in School
Download relevant formulation statements for grains in school.
Gluten Free Kellogg's® Products
More information on products that comply with gluten free as defined in 21 CFR 101.91.
K-12: Veggie Choices for Students
Satisfy student appetites with the top tasting veggie burger brands, Kellogg's® MorningStar Farms® and Gardenburger®. They'll be lining up for your delicious plant-based protein options that are good for them and the earth!
Keebler® Animal Crackers
Get wild about whole grain goodness with Keebler® Animal Crackers! These bite size, crispy animal shaped cookies are deliciously fun and deliver the great taste kids love.
K-12: Ready-To-Eat Cereal Bowls & Pouches
Kellogg's® portfolio of delicious, whole grain cereal brands in individual pouches and cups will keep K-12 students satisfied and help you meet USDA meal guidelines.
Kellogg's® Rice Krispies® Chewy Granola Bars
Add whole grain-rich Kellogg's® Rice Krispies® Chewy Granola Bars to your meal tray and smart snacking lineup.
Cheez-It® Crackers Made with Whole Grain
Bring whole grain goodness and 100% real cheese together in delicious Cheez-It® baked crackers. Drive participation and help your school satisfy K-12 USDA Guidelines.
Pop-Tarts® Made with Whole Grain Frosted Blueberry
Pop-Tarts® Made with Whole Grain brings its new Frosted Blueberry flavor to school, specially formulated for K-12 with whole grain flour and enriched wheat flour, frosted top and filling made with real fruit.
K-12 Recipe Booklet
These easy-to-prepare recipe ideas for breakfast, lunch and snacking will help generate traffic and opportunity.
Zesta® Mini Saltines made with Whole Grain Brochure
When you add Zesta® Mini Saltines made with Whole Grain to your menu placement, you’re adding a cracker that’s in a class by itself. These bites of goodness meet USDA whole grain rich requirements for both reimbursable and Smart Snack programs. So, you not only expand your lineup of better-for-you choices; you give kids a crunch cracker that’s perfect anytime.
K-12 Cereal Brands: Free from Artificial Flavors, Artificial Colors and Preservatives
Menu these varieties of K-12 cereal brands that are free from artificial colors, artificial flavors and preservatives to give your students, administrators and parents the nutrition that means the most to them.
Keebler® Despicable Me Franchise Graham Snacks Honey
These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.
K-12 Compliant Vending Tool
See this list for products compliant with Smart Snacks and Fit Pick regulations.
Cheez-It® Made with Whole Grain Brochure
Say hello to Cheez-It® Made with Whole Grain, with whole grains baked into every delicious, wholesome bite.
Cheez-It® Made with Whole Grain Bulk: Recipe Cards
Download these recipe cards featuring Cheez-It® Made with Whole Grain Bulk Case.
Congratulations to our Cheez-It® Champion Recipe Contest Winners!
One common ingredient. Countless possibilities. Launched at the 2016 School Nutrition Association Annual National Conference, Kellogg’s® encouraged schools to show off their team’s culinary creativity by developing a unique recipe that follows USDA nutritional requirements and made with new Cheez-It® Made with Whole Grain Bulk Case Crackers.
Happy Birthday Program
Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch.
Quarter More™ Program
Help increase your tray line and a la carte sales with Kellogg’s® Quarter More™ Program featuring Rice Krispies Treats® Mini Squares Made with Whole Grain. Sign up and learn about the many benefits of participation for your school.
Download our guide to understanding the new Nutrition Facts label.
Kellogg's® Gluten-Free Products
Meet the rising demand for gluten-free foods with delicious, flavorful choices from Kellogg’s®.
Eggo® Bites™ Brochure
It's no secret, kids love the taste of Eggo® Bites™ products. Now that they'll be made with colors and flavors from natural sources, their parents (and you) will love them even more.
This educational series is all about the power of nutrition to keep kids healthy and help them succeed in reaching their goals.
Whole Grain-Rich and Grain Crediting Explained
Are you confused about whole grain-rich and grain crediting? No worries. David Grotto, registered dietitian and Senior Nutrition Business Partner is here to explain what Whole Grain-Rich means and how to do the math to meet the standards for reimbursable meals.
Kellogg's Open for Breakfast™
People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.
Power of Grains
For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!
School Meals Profit Calculator
Access this online tool to calculate how working with Kellogg’s® Food Away From Home and branded products can help increase your school meal program profits.
Letters for Breakfast in the Classroom
Use these letter templates to gain support for starting or increasing participation in your breakfast program.
Capture customer attention with attractive, hard-working solutions from Kellogg's® Food Away From Home™. Encourage impulse purchases with an impressive range of rack sizes placed strategically throughout your operation. Enable customers to quickly locate and grab their favorite Kellogg's® brands from durable and space-saving merchandisers.
Industry Resources and Helpful Links
View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.