K-12: Be a Hero Promotion
Earn up to $4,000 for your school! Encourage students to perform heroic acts of kindness and reward everyday heroes - your staff - with this comprehensive program that makes school dining more fun for everyone!
K-12 Holiday Helper Promotion
Purchase qualifying Keebler® Graham products between November 1 - December 31, 2017 and save up to $2,000 with the Holiday Helper rebate.
Menu Calendar Templates
Get your students involved and up-to-date on your menu offerings with these attention-grabbing calendars. Each colorful calendar features two fun healthy facts, a unique theme and a bright design.
K-12 Lunch Menu Inspiration
Customize your lunch calendar by downloading our delicious menu ideas, sure to delight students’ taste buds at your school! Plus, learn how to create our featured recipes and find customizable menu templates to keep your school informed about your menu all year long!
K-12 Press Releases
Download our Press Releases for the latest news for K-12.
Grain Ounce Equivalents Letters
Learn more about Kellogg’s® Specialty Channels Products Grain Ounce Equivalents. Download more information on Child Care and Headstart bread requirements and Child Nutrition Labeling products.
Formulation Statements for Grains in School
Download relevant formulation statements for grains in school.
Gluten Free Kellogg's® Products
More information on products that comply with gluten free as defined in 21 CFR 101.91.
K-12: Eggo® Bites™ Bite-Sized STEM Lessons
Eggo® Bites™ Bite-Sized Lessons boost STEM knowledge and excite students about whole grain Eggo® flavor. Plus, you can earn up to $1,000 toward STEM-boosting educational supplies for your school when you purchase incremental cases of Eggo® Bites™. The promotion runs August 1 through December 31, 2017.
Kellogg's® Rice Krispies® Chewy Granola Bars
Add whole grain-rich Kellogg's® Rice Krispies® Chewy Granola Bars to your meal tray and smart snacking lineup.
Keebler® Grahams for K-12
When it comes to Grahams in K-12, Kellogg leads the way with a strong and varied portfolio that offers something for everyone.
Cheez-It® Crackers Made with Whole Grain
Bring whole grain goodness and 100% real cheese together in delicious Cheez-It® baked crackers. Drive participation and help your school satisfy K-12 USDA Guidelines.
K-12: Veggie Choices for Students
Satisfy student appetites with the top tasting veggie burger brands, Kellogg's® MorningStar Farms® and Gardenburger®. They'll be lining up for your delicious plant-based protein options that are good for them and the earth!
Keebler® Animal Crackers
Get wild about whole grain goodness with Keebler® Animal Crackers! These bite size, crispy animal shaped cookies are deliciously fun and deliver the great taste kids love.
K-12: Ready-To-Eat Cereal Bowls & Pouches
Kellogg's® portfolio of delicious, whole grain cereal brands in individual pouches and cups will keep K-12 students satisfied and help you meet USDA meal guidelines.
Pop-Tarts® Made with Whole Grain Frosted Blueberry
Pop-Tarts® Made with Whole Grain brings its new Frosted Blueberry flavor to school, specially formulated for K-12 with whole grain flour and enriched wheat flour, frosted top and filling made with real fruit.
Save up to $3,000 and make Fridays even more FUN with Pop-Tarts® on the menu! Offer the brand kids love to increase participation and save up to $5 per case.
K-12 Recipe Booklet
These easy-to-prepare recipe ideas for breakfast, lunch and snacking will help generate traffic and opportunity.
Zesta® Mini Saltines made with Whole Grain Brochure
When you add Zesta® Mini Saltines made with Whole Grain to your menu placement, you’re adding a cracker that’s in a class by itself. These bites of goodness meet USDA whole grain rich requirements for both reimbursable and Smart Snack programs. So, you not only expand your lineup of better-for-you choices; you give kids a crunch cracker that’s perfect anytime.
2017-2018 Bid Specs Mailer
Download our latest Bid Specification Guide to see what’s new for the 2017-2018 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to place your bid!
Congratulations to our Cheez-It® Champion Recipe Contest Winners!
One common ingredient. Countless possibilities. Launched at the 2016 School Nutrition Association Annual National Conference, Kellogg’s® encouraged schools to show off their team’s culinary creativity by developing a unique recipe that follows USDA nutritional requirements and made with new Cheez-It® Made with Whole Grain Bulk Case Crackers.
Make every bite a special occasion with premium crackers from Carr’s®. Expertly baked using only the finest ingredients, Carr’s® delivers the distinctive tastes and textures that make life’s significant celebrations that much more memorable.
Zesta® & Krispy® Crackers
When you offer crackers from Zesta® and Krispy® brands, it says that you strive to make every diner’s experience exceptional. Whether it is a crunchy accompaniment to soups, salads and chili, or a munch to tide diners over until their meal arrives, count on the Zesta® and Krispy® brands to please your guests.
USDA Whole Grain-Rich Products Flyer
See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2017 innovation items.
Smart Snacks: K-12 A La Carte Products
Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2017-2018 school year.
K-12 Cereal Brands: Free from Artificial Flavors, Artificial Colors and Preservatives
Menu these varieties of K-12 cereal brands that are free from artificial colors, artificial flavors and preservatives to give your students, administrators and parents the nutrition that means the most to them.
Keebler® Despicable Me Franchise Graham Snacks Honey
These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.
K-12 Compliant Vending Tool
See this list for products compliant with Smart Snacks and Fit Pick regulations.
Cheez-It® Made with Whole Grain Brochure
Say hello to Cheez-It® Made with Whole Grain, with whole grains baked into every delicious, wholesome bite.
Cheez-It® Made with Whole Grain Bulk: Recipe Cards
Download these recipe cards featuring Cheez-It® Made with Whole Grain Bulk Case.
Happy Birthday Program
Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch.
Quarter More™ Program
Help increase your tray line and a la carte sales with Kellogg’s® Quarter More™ Program featuring Rice Krispies Treats® Mini Squares Made with Whole Grain. Sign up and learn about the many benefits of participation for your school.
Download our guide to understanding the new Nutrition Facts label.
Kellogg's® Gluten-Free Products
Meet the rising demand for gluten-free foods with delicious, flavorful choices from Kellogg’s®.
Rice Krispies Treats® Chocolatey Chip Made with Whole Grain Brochure
Complete your school’s snack menu with Rice Krispies Treats® Chocolatey Chip Made with Whole Grain that meets USDA school nutrition requirements.
Eggo® Bites™ Brochure
It's no secret, kids love the taste of Eggo® Bites™ products. Now that they'll be made with colors and flavors from natural sources, their parents (and you) will love them even more.
Pop-Tarts® Made with Whole Grain Brochure
Discover all of the Pop-Tarts® Toaster Pastries made with Whole Grain for wholesome choices students will love.
This educational series is all about the power of nutrition to keep kids healthy and help them succeed in reaching their goals.
Whole Grain-Rich and Grain Crediting Explained
Are you confused about whole grain-rich and grain crediting? No worries. David Grotto, registered dietitian and Senior Nutrition Business Partner is here to explain what Whole Grain-Rich means and how to do the math to meet the standards for reimbursable meals.
Kellogg's Open for Breakfast™
People want to know what's in their food, how it's made and what companies are doing to contribute to a better world. That's why Kellogg Company launched Open for Breakfast™.
Power of Grains
For more than 100 years, Kellogg's has led the way in helping people start the day off right with cereals made with the goodness of grains and only a handful of ingredients. Follow the Frosted Mini Wheats® journey to learn more about the power of grains!
School Meals Profit Calculator
Access this online tool to calculate how working with Kellogg’s® Food Away From Home and branded products can help increase your school meal program profits.
Letters for Breakfast in the Classroom
Use these letter templates to gain support for starting or increasing participation in your breakfast program.
Capture customer attention with attractive, hard-working solutions from Kellogg's® Food Away From Home™. Encourage impulse purchases with an impressive range of rack sizes placed strategically throughout your operation. Enable customers to quickly locate and grab their favorite Kellogg's® brands from durable and space-saving merchandisers.
Industry Resources and Helpful Links
View food and nutrition, food safety and government resources as well as links to related food service organizations for the K-12 segment.