Creating A Better Start To Every School Day

Kellogg Company believes that working to solve the problem of childhood hunger is one that we all need to rally around. Last year, nearly 22 million school children received a free or reduced price school lunch, but despite the same eligibility, only about 12 million children participated in school breakfast.1 That’s why Kellogg partnered with the nonprofit, Action for Healthy Kids (AFHK), to support our global signature cause, Breakfast for Better Days.

1. National School Lunch and Breakfast Program (2016). USDA, FNS.

Breakfast for Better Days

Kellogg’s® Open For Breakfast™

People want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast™ in the U.S., a digital and social media space to hear what’s on peoples’ minds and share stories about Kellogg’s® branded food, its commitments to communities around the world and its pledge to care for the environment.

Action For Healthy Kids Grant Winner: East Aurora High School

On November 28, 2017, in celebration of Giving Tuesday, employees from Kellogg Company and Chicago-based national nonprofit Action for Healthy Kids teamed up to give back to students at East Aurora High School. East Aurora High School has implemented successful school breakfast programs with the help of Action for Healthy Kids school breakfast grants, funded by the Kellogg Company Fund.

Breakfast in the Classroom

Learn about the benefits of expanding to a breakfast in the classroom program with helpful tips and insights from Food Research & Action Center Director, Crystal Weedall FitzSimons.

®, ™, © 2018 Kellogg NA Co.   |  


*ABBREVIATED RULES: No Purchase Necessary. Begins 2/20/18 at 12:00:00 AM (ET) and ends 3/30/18 at 11:59:59 PM (ET). To enter or for complete Official Rules, go to Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older; and are a K-12 foodservice operator. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. School Nutrition Association, 120 Waterfront Street, Suite 300, Oxon Hill, MD 20745

®, ™, © 2018 Kellogg NA Co.