2018-2019 Nutrition & Bid Specification Guide

Bid Season is here and now is a good time to partner with Kellogg’s® to help you build participation with an array of USDA compliant foods that your students love.

Download items from our K-12 Bid Mailer to see what’s new for the 2018-2019 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to learn more about our products and programs!

2018-2019 Nutrition & Bid Specification Mailer

2018-2019 Nutrition & Bid Specification Guide

Refer to this guide for full nutritional information on the complete portfolio of school products from Kellogg.

2018-2019 New Products

Learn more about these new products - available starting in July 2018.

K-12 Be A Hero Program

The Be A Hero program encourages students to perform acts of kindness and rewards your school's heroes – your staff! Find fun and customizable promotional materials to help build excitement and school dining participation. Plus, earn up to $4,000 by menuing Kellogg’s® breakfast and lunch favorites.

Pop-Tarts® Made with Whole Grain Frosted Blueberry

Keep students coming back with these wholesome, frosted pockets of blueberry flavored deliciousness! Pop-Tarts® Made with Whole Grain Frosted Blueberry are a good source of key nutrients and formulated to meet USDA K-12 grain ounce equivalency and Smart Snacks requirements.*

*Only 1ct meets Smart Snacks requirements.

Keebler® Despicable Me Franchise Graham Snacks Honey

These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.

*Footnote: Despicable Me, Minion Made and all related marks and characters are trademarks and copyrights of Universal Studios. Licensed by Universal Studios Licensing LLC, All Rights Reserved.

Smart Snacks: Kellogg’s K-12 A La Carte

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2018-2019 school year.

USDA Whole Grain-Rich Products

See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2018 innovation items.

CACFP Compliant Products

This crediting information is based on new standards provided under the Child and Adult Care Food Program (CACFP): Meal Pattern Revisions Related to the Healthy, Hunger-Free Kids Act of 2010. Operators that participate in the CACFP program must comply with these updated meal standards by October 1, 2017.

Quarter More™ Program

Download this flyer to learn more about the Quarter More™ Program. For just 25 cents more, kids can have a delicious Kellogg's® Rice Krispies Treat® made with Whole Grain with their meal! It's a proven formula that will satisfy even the pickiest eaters and boost sales across the board.

®, ™, © 2018 Kellogg NA Co.   |  


*ABBREVIATED RULES: No Purchase Necessary. Begins 2/20/18 at 12:00:00 AM (ET) and ends 3/30/18 at 11:59:59 PM (ET). To enter or for complete Official Rules, go to www.KelloggsSpecialtyChannels.com/NSBW. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older; and are a K-12 foodservice operator. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. School Nutrition Association, 120 Waterfront Street, Suite 300, Oxon Hill, MD 20745

®, ™, © 2018 Kellogg NA Co.