Make The Flip Program

Make the Flip

Make the Flip to Veggie, Earn up to $250!

Half of all Americans are going meatless at least once per week!* Encourage your customers to MAKE THE FLIP to plant-based proteins with the industry’s leading brands, Gardenburger® and Morningstar Farms®. Drive orders of plant-powered burgers with delicious products and unmatched program support from Kellogg’s®.

Participating Make The Flip customers can share a photo using #maketheflipentry for a chance to win a GoPro Hero Session Camera. Plus, operators can earn up to $250 with incremental plant-based protein purchases.

*Source: Center of the Plate: Seafood & Vegetarian Consumer Trend Report, Technomic, 2015


How It Works

Learn more about the promotion and sign up to earn up to $250 in rewards. Program runs January 1 – June 30, 2018.

Program Materials for Operators

Sign up today and receive the customizable tools you need to increase consumer participation - including an animated GIF, posters, recipe cards, a digital menu board and shareable social media posts. Contact your Kellogg’s® sales representative for more information on program requirements and start encouraging your customers to MAKE THE FLIP!

Make The Flip – Featured Recipes

Get inspired to expand your veggie menu offerings with these delicious burger creations! With Gardenbuger® and MorningStar Farms® in the bun, your customers won’t even miss the meat!

Make The Flip Consumer Sweepstakes

Encourage your guests to share mouthwatering pics using #maketheflipentry. Participants will be entered to win a GoPro HERO Session Camera. Kellogg's® will award one National winner per month from January through June 2018.

Terms and Conditions

Download the terms and conditions for participating Kellogg’s® products and Make The Flip incentive details.

®, ™, © 2018 Kellogg NA Co.   |  


*ABBREVIATED RULES: No Purchase Necessary. Begins 2/20/18 at 12:00:00 AM (ET) and ends 3/30/18 at 11:59:59 PM (ET). To enter or for complete Official Rules, go to Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older; and are a K-12 foodservice operator. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. School Nutrition Association, 120 Waterfront Street, Suite 300, Oxon Hill, MD 20745

®, ™, © 2018 Kellogg NA Co.