K-12: Be A Hero Program

Make Your Menu the Hero.

Earn up to $4,000 for your school with Kellogg’s®! Encourage students to perform heroic acts of kindness and reward everyday heroes – your staff – with this comprehensive program that makes school dining more fun for everyone! Sign up by sending your completed rebate form or contact your Kellogg’s® sales representative for more information. Get ready to start spreading smiles at your school! The promotion runs January 1 through April 30, 2018.


How It Works

Learn more about the program and sign up to receive the tools to promote and celebrate heroic acts of kindness at your school. Earn cash rewards for your staff by purchasing participating Kellogg’s® products and featuring them on your menu from January 1 – April 30, 2018. *Includes Terms & Conditions.


Download these 8.5x11” digital posters that can be customized with inspiring messages specific to your students and staff.

Customizable Menu Templates

Promote your SUPER breakfast and lunch offerings with these customizable menu templates and keep students and staff informed about your menu all month long! Available January - April 2018.

Student Worksheet

Download this FUN hero-themed Word Search to help spread kindness in your student body.

Nomination Form

Find your heroes! Use this customizable form to gather nominations from your students and staff.


Reward kindness in your school and celebrate your special super heroes with this printable certificate.

Parent Newsletter

Keep parents in-the-know with this customizable Be A Hero newsletter template.


Download Be A hero program logos for customizing promotions at your school.

Social Media

Use your school’s social media pages to encourage program participation from your students and staff with these ready-to-share graphics and post examples.

®, ™, © 2017 Kellogg NA Co.   |  


Official Terms & Conditions


1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.