2017-2018 Bid Specs Mailer

Bid Season is here and now is a good time to partner with Kellogg’s® to help you build participation with an array of USDA compliant foods that your students love.

Download items from our K-12 Bid Mailer to see what’s new for the 2017-2018 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg’s® sales representative today to place your bid!

2017-2018 Nutrition & Bid Specs Mailer

2017-2018 Nutrition & Bid Specs

Refer to this guide for full nutritional information on the complete portfolio of school products from Kellogg.

K-12 Joyful Moments Summer Feeding

Kellogg’s® Joyful Moments Summer Feeding promotion pairs up whole grain snacks like Kellogg’s® Pop-Tart™ Cheez-It®, and Kellogg’s® Rice Krispies Treats® along with vouchers redeemable for Bluetooth prizes or movie tickets. All you need to do is make a purchase of 20 incremental cases of qualifying products between May 1 and July 30, 2017 to earn $50 in Bluetooth prizes. As an added bonus, you can earn 10 movie tickets when you purchase 100 incremental cases of qualifying products when you enroll in the program.

Keebler® Despicable Me Franchise Graham Snacks Honey

These bite size movie character shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me Franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.

*Footnote: Despicable Me, Minion Made and all related marks and characters are trademarks and copyrights of Universal Studios. Licensed by Universal Studios Licensing LLC, All Rights Reserved.

Smart Snacks: Kellogg’s K-12 A La Carte

Kellogg’s® provides leading brands that align with the USDA Smart Snacks Standards. Here’s a sneak peek at what’s new for the 2017-2018 school year.

USDA Whole Grain-Rich Products

See Kellogg’s® products that meet the USDA whole grain-rich and grain ounce equivalence requirements – including 2017 innovation items.

Eggo® Bites™ Brochure

It's no secret, kids love the taste of Eggo® Bites™ products. Now that they'll be made with colors and flavors from natural sources, their parents (and you) will love them even more.

Cheez-It® Made with Whole Grain Brochure

Discover a delicious way for students to enjoy Cheez-It® with every meal. From nachos to salads and beyond, the new Cheez-It® Bulk Whole Grain Case can help your team create student meals loaded with possibilities.

Quarter More™ Program

Download this flyer to learn more about the Quarter More™ Program. For just 25 cents more, kids can have a delicious Kellogg's® Rice Krispies Treat® made with Whole Grain with their meal! It's a proven formula that will satisfy even the pickiest eaters and boost sales across the board.

Happy Birthday Program

Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch. Simply menu Kellogg’s® Rice Krispies Treats® made with Whole Grain and you’ll qualify to receive our birthday party kit.

®, ™, © 2017 Kellogg NA Co.   |  


Official Terms & Conditions


1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.