Kashi® Favorites Are Now Non-GMO Project Verified

Kashi® Heart to Heart® is certified organic and now it has been verified as non-GMO along with Kashi® GOLEAN®, further establishing Kashi® as the #1 natural cereal brand1.   1 Nielsen, xAOC 52wks Ending 6/6/15

What Are GMOs?

A GMO is a genetically modified organism, which is the result of a laboratory process where genes from one species are artificially forced into the genes of an unrelated plant or animal.

Strong Category Growth Continues

Sales of Non-GMO Project Verified products grew 11.90% between 2014 and 2015, making the GMO-free category worth more than $7 billion.2

2 Non-GMO Project, www.nongmoproject.org

Why Are Non-GMO Products Like Kashi® Important to Consumers?

83% of shoppers say that it's important that all products containing GMOs be labeled, and 57% say non-GMO is key to brand buying.2

2 Non-GMO Project, www.nongmoproject.org

How Does a Brand Achieve Non-GMO Project Verification?

The Non-GMO Project is the leading independent verifier of non-GMO foods. All Kashi foods that have met its rigorous standard, which involves a multi-step process including segregation, traceability, risk assessment and ongoing testing of all major GMO risk ingredients at critical control points, will carry the Non-GMO Project Verified seal.

®, ™, © 2017 Kellogg NA Co.   |  


Official Terms & Conditions


1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.