Kashi® Favorites Are Now Non-GMO Project Verified

Kashi® Heart to Heart® is certified organic and now it has been verified as non-GMO along with Kashi® GOLEAN®, further establishing Kashi® as the #1 natural cereal brand1.   1 Nielsen, xAOC 52wks Ending 6/6/15

What Are GMOs?

A GMO is a genetically modified organism, which is the result of a laboratory process where genes from one species are artificially forced into the genes of an unrelated plant or animal.

Strong Category Growth Continues

Sales of Non-GMO Project Verified products grew 11.90% between 2014 and 2015, making the GMO-free category worth more than $7 billion.2


2 Non-GMO Project, www.nongmoproject.org

Why Are Non-GMO Products Like Kashi® Important to Consumers?

83% of shoppers say that it's important that all products containing GMOs be labeled, and 57% say non-GMO is key to brand buying.2


2 Non-GMO Project, www.nongmoproject.org

How Does a Brand Achieve Non-GMO Project Verification?

The Non-GMO Project is the leading independent verifier of non-GMO foods. All Kashi foods that have met its rigorous standard, which involves a multi-step process including segregation, traceability, risk assessment and ongoing testing of all major GMO risk ingredients at critical control points, will carry the Non-GMO Project Verified seal.

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