Access these helpful K-12 tools to ensure that your school complies with several nutrition standards and guidelines.

Nourish Their Future
Here And Now

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Satisfy students and USDA requirements with whole grain-rich products from Kellogg's®. Explore all of the products, promotions and tools available to delight and nourish your students today and every school day.

New Product

Blueberry Joins The Class!

Blueberry Joins The Class!

Keep students coming back with these wholesome, perfectly frosted pockets of blueberry deliciousness! Pop-Tarts® Made with Whole Grain Frosted Blueberry are a good source of key nutrients and formulated to meet USDA K-12 grain ounce equivalency and Smart Snacks requirements.

Plus, you can save up to $3,000 with Pop-Tarts® Fridays! Make Fridays even more fun and increase participation by offering the brand kids love.

New Product

Keebler® Despicable Me Franchise Graham Snacks Honey

Keebler® Despicable Me Franchise Graham Snacks Honey

These bite-size, movie character-shaped snacks combine the Uncommonly Good® taste of Keebler® with the popularity of the Despicable Me franchise and the premiere of Despicable Me 3 in June 2017. Capitalize on this despicably delicious and mischievously fun innovation to increase your tray line and a la carte sales.

Despicable Me, Minion Made and all related marks and characters are trademarks and copyrights of Universal Studios. Licensed by Universal Studios Licensing LLC, All Rights Reserved.


Cheez-It Recipe Contest Winners

Cheez-It® Recipe Contest Winners

Congratulations to our Cheez-It® Champions! View these winning recipes and learn how Cheez-It® Made with Whole Grain Bulk Case crackers can help you create a winning menu for your school.

2017-2018 Bid Mailer

2017-2018 Bid Specification Guide

Nourishing Foods That Will Make Them Smile

Bid season is here and now is a good time to partner with Kellogg's® to help you build participation with an array of USDA compliant foods that your students love.

Download items from our K-12 Bid Specs Mailer to see what’s new for the 2017-2018 school year including an expanded portfolio of all-day favorites that deliver great-taste and whole grain-rich goodness. Contact your Kellogg's® sales representative today to place your bid!

Ready-to-Eat Cereal Bowls & Pouches

Ready-to-Eat Cereal Bowls & Pouches

Meet USDA Guidelines With Portable, Ready-to-Serve Goodness

Cereal is still the number one food eaten at breakfast1, and is a versatile all-day option, too! Kellogg's® cereal brands are ideal for tray line feeding, classroom breakfasts, after-school snacks, and more.

Source: 1 The NPD Group/National Eating Trends®, Year ending February 2016

Featured Product

It’s Veggie-Licious

It’s Veggie-Licious

Give your students the plant-based protein options they know and want! Kellogg is the category share leader with Morningstar Farms® and Gardenburger® brands1 that represent 60% of all veggie foods served in schools2. With Gen Z students’ preference for great-tasting food and socially responsibility brands3, Kellogg’s® delicious and sustainable veggie products are perfect for nutrient standard menus and à la carte.

1. The NPD Group/SupplyTrack®, 12 months ending February 2016
2. The NPD Group/SupplyTrack®, 12 months ending October 2016, K-12 only
3. 2015 Technomic, Gen Z: Decoding the Behaviors of the Next Generation

Featured Promotion

Quarter More™ Program

Quarter More™ Program

Rice Krispies Treats® Mini Squares made with Whole Grain is a creamy and crispy marshmallow kid favorite. And when kids pay just a quarter more, they will be able to enjoy this sweet USDA-compliant treat.

Featured Product

Happy Birthday Program

Happy Birthday Program

Build excitement around your menu and your cafeteria with a whole grain dessert that offers 1oz equivalent of grain and meets 1 of 2 allowable reimbursable grain-based desserts at lunch. Simply menu Kellogg’s® Rice Krispies Treats® made with Whole Grain and you’ll qualify to receive our birthday party kit.

Featured Video

Whole Grain-Rich and
Grain Crediting Explained

Are you confused about whole grain-rich and grain crediting? No worries. David Grotto, registered dietitian and Senior Nutrition Business Partner is here to explain what Whole Grain-Rich means and how to do the math to meet the standards for reimbursable meals.

Featured News

Celebrate Freedom

Everyone enjoys the freedom of choice. And now you have the freedom to choose more Kellogg's ready-to-eat cereals that are free from artificial colors, flavors and preservatives.

®, ™, © 2017 Kellogg NA Co.   |  


Official Terms & Conditions


1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.