Fuel Your Students
Here And Now

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Whether they're an early bird or a night owl, hunger doesn't wait. Fuel your students now with the good nutrition and the taste they remember from home with Kellogg's®.

Get Ready For The Fall Rush

MorningStar Farms

Variety Is The Spice Of Life

The rush is here. Students are moving in, making new friends and gearing up for the fall semester. Keep up with their fast-paced campus lifestyle and demand for more menu variety and plant-based protein options from MorningStar Farms®.

MorningStar Farms® Chipotle Black Bean Burger delivers the bold flavor and unique ingredients that your students want. Packed with roasted corn and smoky chipotle peppers, these patties serve up southwestern flavor and endless possibilities for burger creativity, tacos, and more. View these delicious recipes ideas that will add variety and flavor excitement to your menu.

CPSDA Feature

2017 CPSDA

2017 CPSDA Recap

Kellogg’s® co-sponsored a Stir It Up-inspired breakfast buffet with Dannon®. Attendees were encouraged to channel their inner chef and put a unique twist on their bowl creations, with a variety of ingredients for mixing, from cereal and seeds, to berries and avocados.

We also featured our KFuel Rack with samples of various Kellogg’s® bars, bites, and cereal products – the perfect addition for feeding on-the-go collegiate athletes.

Enette Larson Meyer, PhD, RD presented on the Vegetarian Athlete and signed copies of her book, Vegetarian Sports Nutrition. Stay tuned for a future podcast with Dr. Larson Meyer, who debunked common myths about feeding athletes a plant-based diet.

Featured Product

Bear Naked® Bites

Portable and Profitable

Bite size snacking has never been better with Bear Naked® Bites. They pack the goodness of a thoughtfully crafted blend of energy-dense ingredients into a bite-size format that active consumers really go for. Bear Naked® Bites come in two flavors, Dark Chocolate Sea Salt and Peanut Butter & Honey and are non-GMO Project Verified as well as gluten-free. Stock up on these small bites that will drive a big basket ring.

Featured Promotion

Celebrity Crunch Classic basketball promotion

Score Big With Kellogg’s®

It’s nothing but net when you team up with Kellogg’s® and our Celebrity Crunch Classic basketball promotion. We’re inviting consumers to enter for a chance to win a pick up game with celebrity ballers and other prizes. View the promotion details and leverage our snacking MVPs and point of sale materials to score big snack sales in your operation.

Featured K-Fuel™ Podcast

Courtside Cuisine

Serving up a culinary cuisine that fuels a team of professional athletes is all in a day’s work for Shawn Zell, sports dietitian and chef for the Milwaukee Bucks. Listen to how Shawn jumps through the hoops to keep his team well fed and winning on and off the court.

Featured Product

Featured Product

Fuel Up Sales With Special K®

Kellogg's® Special K Nourish® Chewy Nut Bars Chocolate Almond and Cranberry Almond feature authentic ingredients like roasted whole almonds, oven-roasted peanuts, chocolate chunks and sun-ripened cranberries. It's a deliciously satisfying snack your customers can feel good about eating.

Featured News

We Make Kashi® With Every Fiber Of Our Being

Real nutrition, whole grains, toasty good taste, and no artificial flavors. We make our foods with simple, wholesome ingredients – and with everything we believe. And now, all of our ready-to-eat cereals have been verified by the Non-GMO Project – the leading independent verifier of non-GMO foods – and carries the Non-GMO Project Verified seal. In addition, Kashi® also has certain products that are USDA Organic certified. Look for the seals on existing Kashi® Heart to Heart® cereals and deliver more of what your customers are looking for.

®, ™, © 2017 Kellogg NA Co.   |  


Official Terms & Conditions


1. Sign up to receive Kellogg’s® Specialty Channels Kmail enewsletters by clicking on the link in the online banner advertisement.

2. Once at the Kellogg’s® Specialty Channels website, follow the instructions to complete the registration and sign-up for Kmail.

3. Upon successful completion of registration and sign up for Kmail, receive a sample kit consisting of free products.

Please allow up to 6 weeks for delivery of kit. Online sign up must be completed by eligible individuals during the Promotion Period. Limit one (1) kit per eligible retailer/foodservice operator for the Promotion Period. Offer is good while supplies last. Void where prohibited. Offer open only to retailers and foodservice operators that purchase Kellogg’s® and Kashi® products direct or from foodservice wholesalers or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2017 Kellogg NA Co.

®, ™, © 2017 Kashi Co.