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into an all day routine

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Breakfast: More than just a meal, it’s the springboard to the day’s possibilities. And because cereal is the most popular breakfast food, it’s not surprising that consumers turn to it throughout the day.

National Cereal Day 2018

National Cereal Day 2018

Celebrate Cereal on March 7th, 2018

Celebrate the love of cereal and gear up for its national celebration on Wednesday, March 7, 2018 with consumer favorites from Kellogg’s®.

Get inspired by the opening of Kellogg’s® cereal cafe in New York City, which allows customers to re-think the possibilities of cereal with unique, flavorful combos and a DIY station.

Find merchandising and promotional support materials for Kellogg’s® bulk cereal set and give your guests the freedom to create delicious and interesting cereal combinations with Kellogg’s® Stir It Up program. Simply use toppings and mix-ins you already have on hand to help them create a variety of one-of-a-kind cereal bowl combinations they will crave.

Download promotional support materials and start driving more traffic to your cereal bar today!

Featured Product


Good Morning Goodness!

Nutri-Grain® satisfies your consumers' on-the-go breakfast needs and provides a dose of morning goodness from a trusted brand among health-conscious consumers. Featuring whole grains with real fruit filling. Nutri-Grain® builds on-the-go sales all day long!

Webinar Recap

Stir Up Breakfast

Re-Think Breakfast Webinar Recap

We had a great turnout for the Re-Think Breakfast webinar sponsored by Kellogg, Foodservice Director and CSP.

The webinar examined breakfast customers, what their needs and eating habits are, and how to reach them and tailor your offering to drive morning and even all-day sales.

In case you missed it, we’ve posted an encore presentation that you can review at your convenience along with supporting documents as a registered Kellogg's® Grow Greatness™ member.

Featured Product

We Make Kashi® With Every Fiber Of Our Being

We Make Kashi® With Every Fiber Of Our Being

Real nutrition, whole grains, toasty good taste, and no artificial flavors. We make our foods with simple, wholesome ingredients – and with everything we believe. And now, all of our ready-to-eat cereals have been verified by the Non-GMO Project – the leading independent verifier of non-GMO foods – and carries the Non-GMO Project Verified seal.

In addition, Kashi® also has certain products that are USDA Organic certified. Look for the seals on existing Kashi® Heart to Heart® cereals and deliver more of what your customers are looking for.

®, ™, © 2018 Kellogg NA Co.   |  


*ABBREVIATED RULES: No Purchase Necessary. Begins 2/20/18 at 12:00:00 AM (ET) and ends 3/30/18 at 11:59:59 PM (ET). To enter or for complete Official Rules, go to www.KelloggsSpecialtyChannels.com/NSBW. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older; and are a K-12 foodservice operator. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. School Nutrition Association, 120 Waterfront Street, Suite 300, Oxon Hill, MD 20745

®, ™, © 2018 Kellogg NA Co.